Yaku
Home
Business Fixer
Coaching
Other Resources
Yaku
Home
Business Fixer
Coaching
Other Resources
More
  • Home
  • Business Fixer
  • Coaching
  • Other Resources
  • Home
  • Business Fixer
  • Coaching
  • Other Resources

"The best project you'll ever work on is you."


Sonny Franco

About Yaku

I grew up on a farm in Africa, surrounded by wide open spaces and a life that demanded resilience and adaptability. From an early age, I found myself questioning beliefs, cultural norms, the so-called “rules” that others seemed to be able to accept more easily. This curiosity often led me to step outside my comfort zone, embrace uncertainty, and navigate change.

That willingness to explore has taken me far, literally. I’ve lived in seven different countries and experienced a range of profound, life-changing moments along the way. Each of these chapters has reinforced my view that real transformation comes from within.

One of these life-changing turning points came when I became really stuck in life and work, and started to work with a coach myself. Until then, my reflections were often a reaction to what had happened, beliefs I’d inherited, experiences I hadn’t fully unpacked.

Working with a coach shifted my focus. Instead of only looking back, I began looking inward and forward.
Instead of asking, “Why did this happen to me?” I started asking,  “Who did it make me" and “Who am I becoming?”
And most importantly: “How can I choose to empower myself, consciously, courageously, and with compassion to become who I want to be?”

That moment changed everything. I accepted who I was, and and chose to create my life from that place and from my inner wisdom. This view also informs my approach to coaching.

I am a certified Insight Coach Practitioner and have more than 15 years corporate experience.

Insight Coaching

Insight Coaching is coaching from a different perspective: creating the space for clients to discover their own truths, rather than imposing solutions.

Most people resist advice they’ve had no hand in shaping. Adler taught that we are motivated not by our past, but by the meanings and purposes we create for ourselves. In this light, the role of the coach is not to fix, but to help clients see more clearly, about themselves, their patterns, and the life they are choosing to live.

In Insight Coaching, we “show up empty”, without judgment, without the urge to diagnose, and without attachment to an outcome that we believe is best. We listen deeply, ask courageous questions, and allow silence to do its work. Through this presence, clients experience their own insights, and from these insights, lasting change naturally follows.

True transformation happens from the inside out. When a person sees a new possibility for themselves, they no longer need to be pushed, they move forward because they want to. In Adler’s words, they develop the courage to live in alignment with their unique purpose, and in doing so, they grow not only for themselves, but for the benefit of others.

Below are the Guiding Principles of Insight Coaching

Insight over Advice

The Power of Thoughtful Inquiry

Deep Presence and Listening

Growth isn't about adding more; it's about seeing more clearly. My approach helps you cut through complexity and uncover what truly matters.

Deep Presence and Listening

The Power of Thoughtful Inquiry

Deep Presence and Listening

Coaching is a space of full attention and deep listening beyond words, into the heart of what truly matters to you.

The Power of Thoughtful Inquiry

The Power of Thoughtful Inquiry

The Power of Thoughtful Inquiry

Breakthroughs happen when the right questions are asked. I use thought-provoking inquiry to help you see new possibilities and perspectives.

Trust in Your Inner Wisdom

Transformation v Problem Solving

The Power of Thoughtful Inquiry

You already have the answers within you. My coaching helps you access and trust your own deep knowing. Someone there to support and enhance your performance. 

Transformation v Problem Solving

Transformation v Problem Solving

Transformation v Problem Solving

Coaching is’t just about fixing challenges it’s about creating meaningful, sustainable transformation in how you think, act, and lead.

Process v Outcomes

Transformation v Problem Solving

Transformation v Problem Solving

Real growth comes from exploration, not force. I hold space for you to discover insights naturally, without pressure or predefined results.

Commitment to Growth & Mastery

Service with Purpose and Impact

Service with Purpose and Impact

The best coaches never stop learning. I continually refine my skills, deepening my ability to serve you with the highest level of coaching mastery.

Service with Purpose and Impact

Service with Purpose and Impact

Service with Purpose and Impact

Coaching is more than a profession it’s a calling. I am here to help you create meaningful change in your life, work, and relationships.

Authenticity and Integrity

Service with Purpose and Impact

Authenticity and Integrity

Coaching should be real, honest, and aligned with your values. I bring authenticity and integrity to every conversation, ensuring a safe and trusted space for transformation.

Book a Discovery Call

Coaching Qualifications

Authenticity and Integrity

Book a free 20 minute call to explore what I offer.

I'll reach out to confirm bookings.

Book Here

Coaching Qualifications

Coaching Qualifications

Coaching Qualifications

I am a certified Insight Coach Practitioner. 

My certificate with my official name is available here.

See Certificate Here

Professional Experience

Coaching Qualifications

Coaching Qualifications

Take a look at my CV.



See My CV HERE

Coaching Fees Guidelines

#

1-Hour Session AUD150

#

Multiple Session Plan AUD750

6 Session for the cost of 5

#

Half-Hour Super Charge AUD50

You just need a Pep Talk

Coaching Discovery Form

Connect on Social Media

  • Home
  • Business Fixer
  • Coaching
  • Other Resources
  • Privacy Policy
  • Cookie Policy

Yaku Potgieter

Copyright © 2025 Yaku - All Rights Reserved.

Powered by

This website uses cookies.

We use cookies to analyze website traffic and optimize your experience on the site. By accepting our use of cookies, your data will be grouped with the data of all other users. For more information go to our Cookie Policy and our Privacy Policy. 

DeclineAccept